Mercedes-AMG, known for its high-performance vehicles, is considering developing an all-electric coupe. This potential move marks a significant step in the brand’s electrification journey. However, before giving the green light, AMG needs to ensure a solid business case exists. The question isn’t whether they *can* build an amazing electric coupe, but whether there’s sufficient market demand to justify the investment.
According to _Autocar_, the proposed AMG EV coupe could share the same AMG.EA platform as the upcoming C590, a four-door model designed to rival the Porsche Taycan. This platform sharing could streamline development and reduce costs. The idea of an electric equivalent to the current AMG GT is tempting for Mercedes’s sporty division, but profitability remains a key concern.
| Consideration | Description |
|---|---|
| Market Demand | Sufficient consumer interest to justify development costs. |
| Platform Sharing | Leveraging the AMG.EA platform to reduce development time and expenses. |
| Profitability | Ensuring the vehicle can generate adequate returns on investment. |
Mercedes-AMG is actively pursuing electrification, offering a range of plug-in hybrids such as the C63s E Performance and GT63 E Performance, both designed for track performance. The upcoming C590 four-door represents their first fully electric model, with a sporty SUV also in development. An electric coupe could serve as a “halo car,” showcasing the pinnacle of AMG’s electric powertrain technology.
Michael Scheibe, Mercedes-AMG boss, acknowledges the emotional appeal of an electric coupe, stating, “Emotionally, yes, we should do that.” However, he emphasizes the need for a rational approach, focusing on market analysis to determine the viability of such a project. While there’s no firm timeline for its debut, AMG is currently assessing market trends to define the target characteristics of the vehicle. The brand remains committed to including combustion engines in its lineup for the near future, balancing its electrification strategy with its heritage.
| Vehicle Type | Model | Powertrain | Status |
|---|---|---|---|
| Plug-in Hybrid | C63s E Performance | PHEV | In Production |
| Plug-in Hybrid | GT63 E Performance | PHEV | In Production |
| All-Electric | C590 | BEV | In Development |
| All-Electric | Sporty SUV | BEV | In Development |
Mercedes-Benz has a history of building impressive electric coupes, most notably the SLS Electric Drive. This quad-motor supercar boasted 740 horsepower and 738 pound-feet of torque. It featured advanced torque vectoring, providing exceptional handling capabilities. Even Jeremy Clarkson, known for his skepticism towards EVs, was impressed by the SLS Electric Drive.
The SLS Electric Drive demonstrated Mercedes’ ability to create a thrilling two-door EV more than a decade ago. With advancements in battery technology, electric motors, and electronics, a modern equivalent could be even more remarkable. While some enthusiasts might desire a simulated V-8 engine sound and “pretend gears,” the sheer performance capabilities of a new AMG electric coupe would likely negate the need for such artificial enhancements. The SLS Electric Drive set a high bar, and a successor has the potential to redefine electric performance.
| Attribute | Value |
|---|---|
| Horsepower | 740 hp |
| Torque | 738 lb-ft |
| Drive | Quad-Motor, All-Wheel Drive |
