BMW is gearing up to redefine its image with the introduction of its Neue Klasse line, marking a significant step towards embracing electric mobility. At a recent annual general meeting, the company showcased camouflaged prototypes of the upcoming models, offering enthusiasts and industry observers a tantalizing preview of what’s to come. The initial focus will be on two key models: the iX3 electric SUV, slated for unveiling in September, and the i3 sedan, expected to follow in 2026. These models are not just new additions to BMW’s lineup; they represent a bold design direction that will influence the brand’s entire future range.
The Neue Klasse represents a strategic shift for BMW, aligning with the growing global demand for electric vehicles. By investing in innovative designs and cutting-edge technology, BMW aims to solidify its position as a leader in the premium automotive market. The prototypes shown, even under camouflage, hint at a departure from some of the more controversial designs of recent years, suggesting a return to classic BMW styling cues blended with modern, aerodynamic elements. This approach seeks to balance innovation with brand heritage, appealing to both long-time BMW enthusiasts and new customers looking for sustainable luxury.
The iX3 electric SUV, set to debut at the IAA Mobility 2025 in Munich, already provides a clear indication of BMW’s new design language. The prototype features production-ready front and rear lights, suggesting that the final design is largely complete. Observers have noted similarities between the iX3’s side profile and the existing BMW iX, particularly in its long, wagon-like rear end. The rear light clusters are substantial, wrapping around the vehicle’s rear, although they stop short of forming a full-width light bar. In contrast, the i3 sedan prototype still sports placeholder lights, indicating that its design is still undergoing final refinements.
A key design element of the Neue Klasse, prominently featured on the iX3, is the “shark nose” front end. This design cue, borrowed from BMW’s original Neue Klasse models of the 1960s and 70s, serves as a visual link between the brand’s heritage and its electric future. Production of the iX3 will take place at a new plant in Hungary, while the i3 sedan will be manufactured in Munich. This strategic allocation of production underscores BMW’s commitment to both global reach and local manufacturing expertise. Furthermore, the i3 will come in both sedan and wagon body styles, offering consumers a range of choices to suit their needs.
While the focus is clearly on electric vehicles, BMW is also considering a combustion engine version of the new iX3. This variant would likely replace the current G45 X3 when it reaches the end of its lifecycle. The next-generation 3 Series, built on a development of BMW’s CLAR platform, is expected to arrive sooner and will also feature a combustion engine option. Interestingly, spy shots of the new 3 Series reveal a design that closely resembles the electric i3, despite their mechanical differences. This visual consistency across both electric and combustion engine models reflects BMW’s strategy to cater to a diverse customer base with varying preferences and needs.
The decision to continue offering combustion engine options alongside electric vehicles highlights the challenges automakers face as they transition to an all-electric future. With the growth of electric vehicle sales slower than initially anticipated, maintaining a portfolio that includes both electric and combustion engine models allows BMW to serve customers who are not yet ready to make the switch. This approach ensures that BMW remains competitive in a rapidly evolving market, offering a range of choices that appeal to different segments of the population. The next 4 Series, however, is reportedly slated to be available exclusively as an EV, signaling a more aggressive push towards electrification in certain model lines.
| Model | Powertrain | Expected Arrival | Production Location |
|---|---|---|---|
| BMW iX3 | Electric (Likely Combustion Option) | September | Hungary |
| BMW i3 | Electric | 2026 | Munich |
| BMW 3 Series | Combustion Engine | Coming Soon | N/A |
| BMW 4 Series | Electric | N/A | N/A |
Both the electric i3 sedan and the iX3 SUV are expected to offer high-performance “M” variants, featuring up to four electric motors. This configuration promises exhilarating handling and performance capabilities, aligning with BMW’s reputation for sporty driving dynamics. The integration of multiple electric motors allows for advanced torque vectoring and precise control, enhancing both acceleration and cornering performance. These M variants are poised to appeal to driving enthusiasts seeking the thrill of a high-performance vehicle with the benefits of electric power.
However, BMW’s recent design choices have faced criticism, and it remains to be seen whether the Neue Klasse will represent a complete return to form. While the concepts previewing the i3 and iX3 have been generally well-received, some observers have noted lingering “weirdness” in their designs. A definitive assessment will only be possible once the final production models are unveiled without camouflage. The success of the Neue Klasse will depend not only on its technological advancements and performance capabilities but also on its ability to capture the essence of BMW’s iconic design language while embracing a modern, forward-looking aesthetic.
