Mercedes G580 EV Flops, Baby G May Go Combustion

Electric G-Class Sales: A Reality Check

The Mercedes-Benz G-Class, a symbol of rugged luxury, has ventured into the electric realm with the G580. However, recent reports suggest that the market reception hasn’t been as electrifying as Mercedes might have hoped. According to a German media outlet, Handelsblatt, internal assessments within Mercedes-Benz label the G580 as a “flop.” This assessment stems from the stark contrast in sales figures between the electric and combustion engine variants. Through April, the G580 reportedly sold only 1,450 units, a fraction of the 9,700 combustion-powered G-Wagens delivered during the same period. While Mercedes-Benz hasn’t officially confirmed these figures or the internal assessment, the numbers raise questions about the electric G-Class’s current standing in the market.

Combustion Engine Consideration for the “Junior G”

The implications of the G580’s sales figures may extend beyond the current model. The same Handelsblatt report suggests that Mercedes-Benz is reconsidering its powertrain strategy for the upcoming “junior G” model. Originally conceived as an all-electric vehicle, the “baby G-Class” might now receive a combustion engine option. This potential shift reflects a broader industry trend where automakers are adapting their EV strategies based on real-world consumer demand. Just as Fiat reintroduced combustion engines to its 500e, Mercedes-Benz appears to be hedging its bets by exploring alternatives to a purely electric “junior G.”

The G580 Driving Experience: Bridging the Gap

Despite the sales figures, those who have driven the Mercedes G580, including our team at InsideEVs, have been genuinely impressed. The quad-motor powertrain delivers exceptional off-road capabilities, arguably making it the most capable G-Class variant ever. However, the allure of the G-Class often lies in the visceral experience of a powerful V-8 engine. Mercedes-Benz has attempted to address this with the “G-Roar,” a simulated engine sound that mimics the V-8’s rumble. While the G-Roar might not fully replicate the real thing, it does enhance the driving experience and helps bridge the gap between the electric and combustion versions. The challenge for Mercedes-Benz is convincing traditional G-Class enthusiasts that the electric G580 can offer a compelling alternative without sacrificing the character and feel that they have come to expect. The Mercedes G580, despite being an electric G-Class, still has a starting price of almost €147,000 in Europe and $162,250 in the U.S.

Frequently Asked Questions