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The End of the Road for the RWD Cybertruck
Tesla has officially discontinued the rear-wheel-drive (RWD) variant of the highly anticipated Cybertruck. This decision, made just five months after orders began, effectively eliminates the most affordable entry point into the Cybertruck lineup. The cancellation of the RWD model means that the All-Wheel Drive (AWD) version now stands as the base model, significantly altering the accessibility and market positioning of Tesla’s electric truck. The RWD Cybertruck, once touted as a budget-friendly option, will no longer be available, impacting consumers who were looking for a more economical electric truck solution.
Pricing Strategy and Market Impact
With the RWD Cybertruck gone, the starting price for owning a Cybertruck has increased by approximately 14%, now beginning at $79,990 for the AWD model. This shift in pricing strategy could reflect Tesla’s broader move towards positioning its premium offerings further apart from more budget-friendly EVs. The original promise of a $39,990 Cybertruck seems a distant memory, leaving potential buyers to consider whether the higher-priced AWD model justifies the additional cost. This change also occurs amidst adjustments to EV tax credits, potentially influencing consumer purchasing decisions.
| Model | Price | Range | Towing Capacity |
|---|---|---|---|
| Long Range (AWD) | $79,990 | 325 miles | 11,000 lbs |
| Cyberbeast | $99,990 | 320 miles | 11,000 lbs |
Exploring Alternatives and the Future of Cybertruck
For those seeking an electric truck with a focus on traditional “truck stuff,” alternatives like the Chevy Silverado EV Work Truck and Ford F-150 Lightning offer compelling options at a lower price point than the remaining Cybertruck models. The discontinuation of the RWD Cybertruck may signal a shift in Tesla’s strategy, potentially focusing on higher-margin vehicles and streamlining production. Whether this move will improve the Cybertruck’s market performance remains to be seen, especially given initial sales figures that have not met expectations. As Tesla navigates these changes, consumers will need to weigh their options carefully, considering both price and performance.
| Competitor | Starting Price | Key Features |
|---|---|---|
| Chevy Silverado EV Work Truck | $52,800 | Affordable, designed for work |
| Ford F-150 Lightning | $54,780 | Versatile, good range |



















