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Icon’s $449K EV Bronco: The Ultimate Restomod


Introduction: The Rise of Electric Restomods

The electric restomod market is booming, offering enthusiasts the chance to blend classic aesthetics with modern, eco-friendly technology. Companies are increasingly converting iconic vintage cars and trucks by replacing their original gasoline engines with electric powertrains. This trend not only reduces emissions but also simplifies the vehicle’s mechanics, offering a unique combination of nostalgia and innovation. Even some major automakers are now providing aftermarket EV conversion kits, allowing hobbyists to electrify their classic rides straight from the factory.

Electric Restomod Market


Icon and Moment: Elevating the EV Restomod Experience

Leading the charge in this burgeoning industry are Icon, based in Chatsworth, California, and Moment Motor Company, located in Austin, Texas. These companies are pushing the boundaries of what’s possible with electric restomods. After countless hours of research and development, Icon and Moment have announced a limited run of 10 **EV Ford Broncos**, each priced at a staggering $449,000. This collaboration represents a significant leap forward, showcasing the immense potential and allure of merging vintage charm with cutting-edge EV technology.

Icon EV Bronco


The Thoughtful Approach to EV Conversion

Icon is renowned for its high-end, highly customized restomods of classic American trucks, Toyota Land Cruisers, and even select ’70s European sedans. Jonathan Ward, the founder of Icon, has become a celebrated figure in the automotive world. While Icon’s restomods come with a hefty price tag, they are widely praised for their exceptional quality and attention to detail. The **EV Bronco** marks a significant step for Icon, integrating EV technology seamlessly into its offerings. Ward emphasizes a philosophy of being “best to market” rather than “first to market,” prioritizing a well-thought-out approach over rushing to release a product.

Jonathan Ward and Marc Davis


Engineering Excellence: Safety, Integration, and Thermal Management

The partnership with Marc Davis at Moment Motor Company was crucial in bringing Icon’s vision to life. Davis’s expertise in EV technology and shared commitment to uncompromising engineering ensured a high level of durability and performance. Ward highlights the importance of comprehensive thermal management and proper tuning to avoid safety risks associated with overcharging. Key aspects of the **EV Bronco** strategy include safety, full integration, over-the-air updates, remote monitoring, and robust thermal management systems. The development process involved extensive design, weight distribution analysis, prototyping, testing, and refinement.

Icon EV Bronco Under the Hood


The Build: Blending Old School with New School

Before experiencing the **EV Bronco**, a ride in its gasoline-powered counterpart highlighted the exceptional refinement and build quality that Icon is known for. The goal was to replicate this experience as closely as possible with an electric powertrain. According to Davis, the architecture retains the classic Bronco experience while seamlessly integrating modern EV technology. This involved eliminating unnecessary components and focusing on a blend of old-school charm and new-school innovation. The result is a vehicle that feels both familiar and cutting-edge.

Icon Bronco EV Mule Data Plate


Core Components and Technical Specifications

The **EV Bronco** is powered by a 105 kWh battery pack sourced from a top-tier Japanese OEM supplier, adhering to the same standards as Volkswagen’s ID lineup. The battery is strategically placed to achieve a 50:50 weight distribution, with two-thirds located where the engine used to be and the remainder under the rear. The drive unit features a re-geared and upgraded Tesla motor with a custom controller, circuit boards, and inverter. This motor is paired with a conventional ICE drivetrain and a custom-made Art Morrison chassis with a limited-slip differential.

Key specifications include a 400V architecture, 440 horsepower, 500 pound-feet of torque, a 175-200 mile range, 6.6kW Level 2 charging, and CCS DC fast-charging. The vehicle also features over-the-air updates and remote system monitoring for easy servicing and future enhancements.

SpecificationValue
Battery Capacity105 kWh
Voltage Architecture400V
Horsepower440 hp
Torque500 lb-ft
Range175-200 miles
Charging6.6kW Level 2, CCS DC Fast Charging
Weight5,420 lbs


Driving the Icon EV Bronco: A Seamless Blend of Classic and Electric

The driving experience of the **Icon EV Bronco** closely mirrors that of its gasoline-powered counterpart, with a few notable enhancements. The interior features analogue gauges that display EV-specific information such as battery charge, motor temperature, and power output. Starting the vehicle involves a traditional key, and the electric motor is controlled via a column shifter. The ride quality is smooth and comfortable, with no squeaks or rattles. The steering, enhanced with an electric power steering pump, provides excellent feedback. Even in its most economical mode, the EV Bronco delivers impressive acceleration. The vehicle has been extensively tested in various conditions, including off-road trails and diverse weather conditions.

Icon EV Bronco Interior Gauges


Frequently Asked Questions (FAQ)


What makes the Icon EV Bronco different from other electric restomods?

The Icon EV Bronco stands out due to its meticulous engineering, focus on safety and integration, and the seamless blend of classic aesthetics with modern EV technology. The collaboration between Icon and Moment Motor Company ensures a high level of durability and performance, setting it apart from other conversions.


What is the range of the Icon EV Bronco?

The Icon EV Bronco has a range of approximately 175-200 miles on a full charge. This range may vary depending on driving conditions and habits.


How long does it take to charge the Icon EV Bronco?

The Icon EV Bronco supports 6.6kW Level 2 charging and CCS DC fast charging. The exact charging time depends on the charging source. Level 2 charging will take several hours for a full charge, while DC fast charging can significantly reduce the charging time.


What kind of maintenance does the Icon EV Bronco require?

The Icon EV Bronco benefits from the reduced maintenance typically associated with electric vehicles. Regular checks of the battery, motor, and cooling systems are recommended. The vehicle also supports over-the-air updates and remote system monitoring to facilitate servicing.

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